News – Intellectual property and innovation counseling
14 September 2015
We have assisted strategic corporate investor Liberty Global Ventures and venture capital fund Volta Ventures ARKIV in their joint investment in LookLive, a Dutch startup focused on advanced, contextual advertising that has developed a platform/widget, identifying items in TV shows that can be purchased by viewers.
The cloud-based LookLive platform uses deep machine learning to identify products, such as apparel, shoes and accessories, in TV shows and images. These capabilities will soon include music, location, furniture, automobiles and other items. LookLive partners are using this contextually relevant content to deliver enhanced viewer experiences, drive online and offline sales, and deliver more effective advertising by embedding LookLive data into their digital video players, apps and websites.
LookLive will use the 2 million Euro Series A funding to accelerate platform development and partnerships with broadcast and consumer brands.
Liberty Global Ventures is the venture arm of Liberty Global, the largest international cable company. Liberty Global provides its market-leading products through next-generation networks and innovative technology platforms that connects well over 27 million customers subscribing to more than 56 million television, broadband internet and telephony services. In addition, Liberty Global serves 5 million mobile subscribers and offers WiFi service across 6 million access points.
Volta Ventures is a uniquely structured venture capital fund for early-stage internet and software companies in the Benelux. Cresco acted as lead counsel to the general partner in the structuring, formation and fundraising of Volta Ventures and will continue to act as key counsel to Volta Ventures on its future investments.