: The power of strategic communication. Peter De Keyzer on growth, crisis and optimism.

entrepreneurship
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In this co:lab episode, Cresco Partner, Glenn L’hoëst sits down with Peter De Keyzer, founding partner of Growth Inc and former chief economist at BNP Parisbas Fortis. Throughout the conversation Peter shares how organizations can position themselves strategically and protect their credibility in a world shaped by crises, polarization and bureaucracy.

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Drawing on his journey from economist to entrepreneur, Peter explains how corporate diplomacy (influence beyond marketing) helps leaders stay in control of their narrative. He shows why transparency in crisis builds long-term trust and how optimism can serve as a deliberate strategy for growth, entrepreneurship and transformation.

The conversation also touches on Europe’s economic wake-up call, the pitfalls of the degrowth movement, and what defines a strong, resilient company culture. Peter and Glenn explore how to balance emotion and facts in communication and why authentic, offline conversations remain essential in an increasingly digital world.

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